SEO Mistakes That Can Kill Your Google Rankings 

When it comes to ranking high on Google, even small slip-ups can send your visibility plummeting. We’ve seen it happen: brilliant businesses losing out on traffic simply because of a few avoidable common SEO mistakes. 

At Kava Digital, we know that SEO isn’t just about keywords; it’s about building trust, speed, and user experience. So today, in this blog, we’re breaking down the SEO mistakes to avoid—from broken links to bad SEO practices—and how our SEO services can help you fix them for good. 

Common SEO Mistakes That Damage Your Rankings 

Let’s be honest, SEO can feel like a minefield. But understanding what’s dragging your rankings down is the first step to climbing back up.  

Here are five of the biggest offenders we see all the time: 

1. Keyword Stuffing — The Classic Bad SEO Practice 

Stuffing your page with repetitive keywords might seem clever, but Google sees right through it. It’s one of the oldest bad SEO practices in the book, making content sound robotic and driving readers away. Keep your language natural and your keywords balanced, just like we do at Kava Digital. 

2. Ignoring Mobile Optimisation and Page Speed 

In 2025, your audience is browsing on their phones. If your site isn’t mobile-friendly or loads slowly, you’re losing visitors (and Google’s trust). Regular site audits help, and yes, our SEO company specialises in fixing just that. 

3. Broken Links and Their SEO Impact 

Nothing frustrates a user (or a search engine) more than clicking a dead link. The broken links’ SEO impact is huge; you lose link equity, traffic, and credibility. We always recommend monthly link checks to keep your website healthy. 

4. Thin or Duplicate Content 

Google loves fresh, unique content. If your pages repeat the same information or offer little value, your rankings will suffer. Focus on writing for your audience first, SEO second. 

5. Neglecting Technical SEO 

Broken meta tags, missing schema, or messy URLs? That’s a silent ranking killer. Our SEO services in Bangalore and Delhi include full technical audits to ensure every page performs its best. 

Overlooking On-Page SEO Essentials 

Beyond fixing errors, great SEO is about structure. Title tags, meta descriptions, and internal links tell Google what matters most. At Kava Digital, we follow a strong H1-H3 format and follow EEAT principles that help both readers and algorithms understand your story — clearly and confidently. 

How to Avoid These SEO Mistakes 

Start by running regular audits, refreshing outdated pages, and tracking performance monthly. Partnering with experts like our SEO company in Delhi and Bangalore ensures nothing slips through the cracks. 

Build a Powerful Online Presence and Rank Higher with Kava Digital. 

Avoiding common SEO mistakes isn’t complicated; it’s about consistency and care. With Kava Digital by your side, you’ll not only recover lost rankings but also build a stronger, smarter online presence that truly stands out. 

Whether you’re a business in Delhi or Bangalore, our expert SEO team is ready to craft a strategy that keeps you climbing, not falling. Reach out to Kava Digital today, and let’s make your website Google’s next favourite. 

FAQs 

Q1: Why isn’t my website ranking even after doing SEO?

It happens more often than you’d think. Usually, small issues like broken links, slow pages, or keyword overuse drag rankings down. A quick audit from Kava Digital can spot and fix those in no time. 

Q2: What counts as a bad SEO practice?

Anything that feels forced or fake, keyword stuffing, copied content, or ignoring user experience. Google now rewards clarity and genuine value over tricks. 

Q3: How do broken links affect SEO?

Broken links confuse search engines and annoy users. The broken links’ SEO impact is real: lost authority and lower rankings. That’s why we check and fix them regularly for our clients. 

Q4: Can I fix SEO mistakes myself? 

Some, yes, like updating content or removing duplicates. But for deeper technical fixes, it’s smarter to work with experts like our SEO services. 

Q5: How often should I check my site for SEO mistakes?

Once a month is ideal. Regular check-ups keep your site healthy and your rankings strong. At Kava Digital, we make sure you never miss a thing.